Global Brand & Marketing Director

As Global Brand & Marketing Director you will lead Crytek’s global marketing function across brand, creative, performance, and lifecycle, reporting to the Chief Publishing Officer. You will own how Hunt: Showdown 1896 and unannounced projects are positioned, launched, and grown in market.  You will lead the marketing team and build the creative engine and operating model that drive how Crytek’s games meet their players — campaigns with craft and conviction that earn attention, sustain communities, and translate brand ambition into commercial outcomes. You will partner with publishing leadership to keep marketing, communications, and product working as one connected system.  This role demands creative judgement, marketing craft, and the rigor to drive brand ambition into measurable acquisition, retention, and revenue growth. 

Responsibilities

Define Crytek’s global marketing strategy across brand, creative, paid media, and CRM

Lead global positioning and creative direction for Hunt: Showdown 1896 and unannounced projects across all channels  

Own the marketing P&L, channel mix, and KPIs (CAC, LTV, ROAS, retention curves), and report performance to the CPO  

Lead a high-performing in-house creative engine: art direction, video, design, and campaign operations capable of supporting the portfolio and surge launches  

Concentrate creative, paid media, and CRM firepower during major launch windows  

Partner with publishing product leadership to translate product strategy into season plans, beats, and campaigns  

Champion AI fluency across research, analytics, and operational workflows, using it to amplify the work, so the teams' time goes to creative judgement and taste.  

Mentor and grow the marketing team, raising the bar on craft, speed, and accountability

Requirements

10+ years of marketing leadership across brand, performance, and CRM, with at least 5 in the video games industry  

Proven success leading global launches and live service marketing for multi-product portfolios  

Strong commercial fluency: CAC / LTV management, paid channel optimization, lifecycle and retention economics  

Experience building and leading multidisciplinary creative teams (art, video, design, copy)  

Track record using player insights, segmentation, and AI tooling to sharpen creative and media decisions  

Excellent communication skills in English and ability to operate across matrixed, global organizations  

Passion for video games and a deep understanding of player communities  

Willingness to relocate to Frankfurt am Main, Germany

What you can expect from us Career Path  Your professional development is important to us, so we have laid out a career plan to help you progress towards your goals and objectives.    Relocation Support  We offer a relocation budget and full coverage of flights to Frankfurt for you and your family.  You can expect extensive assistance with visa, work permits, and communication with authorities during the relocation process, as well as help settling into Germany (e.g. setting up appointments with banks, government agencies, schools, landlords, finding apartments etc.).   Company Apartment  To help you get settled, we provide you with a fully furnished company apartment during your first three months in Frankfurt.   Public Transport Pass  Discover Frankfurt by bus, tram and metro – free of charge.   Gym Card  A healthy body is a healthy mind. We offer a membership at the premium gym chain Fitness First in Germany. Work out, join group fitness classes, or relax in the wellness facilities.   State-of-the-art Office We’ve recently moved into a brand-new, modern office located in the heart of Frankfurt. Our new workspace is designed to inspire creativity and collaboration, with open areas, quiet zones, and top-tier facilities — all just steps away from public transport, restaurants, bars and cultural hotspots.   Hybrid Working We believe in the value of in-person collaboration while also supporting flexibility. Our hybrid working model includes three days per week in the office and the option to work remotely up to two days per week, unless role-specific requirements or business needs require you to be on site.   Equal Opportunity & Inclusion We’re building a workplace where everyone belongs. We welcome people of all backgrounds and identities and are proud to be a truly global team, with employees from over 42 countries contributing their ideas, cultures, and perspectives every day.   German Classes  Understanding the local culture will make your stay abroad more enjoyable, and Crytek supports that by offering German language courses for you and your family.     Events Join us on our exciting company events, including new starter breakfasts, summer and winter parties, our annual trip to Gamescom in Cologne, and many more!   Vacation Days  At our Frankfurt office you can enjoy 24 days of vacation per year, and every 2 years you get 1 more (up to a maximum of 28 days). You will also have on average 10 public holidays on top of the days you take off.